Privacy Policy
SIA Bumblie (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use bumblieshop.com (“Website”), in accordance with the EU General Data Protection Regulation (GDPR) and applicable Latvian laws.
1. Personal Data We Collect
We may collect the following categories of personal data:
1.1 Information You Provide
-
Name and surname
-
Shipping and billing address
-
Email address
-
Phone number
-
Order details and purchase history
-
Payment information (processed securely by our payment partners; we do not store full payment card details)
1.2 Information Collected Automatically
-
IP address
-
Device and browser information
-
Usage data (pages visited, time spent, interactions)
-
Cookies and similar technologies
1.3 Third-Party Delivery Information
To deliver your orders, we share necessary data with Swotzy (swotzy.com), which processes:
-
Your name
-
Delivery address
-
Contact information
-
Order reference
2. How We Use Your Personal Data
We process your data for these purposes:
-
Order processing and fulfillment
-
Delivery management via swotzy.com
-
Customer communication and support
-
Payment processing
-
Improving our Website and services
-
Marketing emails (only with your consent)
-
Legal and tax compliance
3. Legal Bases for Processing
We process personal data based on the following GDPR legal grounds:
-
Contract performance (orders, deliveries, customer support)
-
Legal obligation (accounting, payment records)
-
Legitimate interests (website functionality, fraud prevention)
-
Consent (newsletter and marketing emails)
4. Sharing of Personal Data
We may share personal data with:
4.1 Delivery Partner
-
Swotzy (swotzy.com) for shipment processing and delivery.
4.2 Payment Processors
Trusted payment service providers for secure transactions.
4.3 Service Providers
-
IT infrastructure partners
-
Analytics providers
-
Email/SMS communication platforms
4.4 Legal Requirements
Authorities when required by law.
We do not sell or rent your personal data.
5. Cookies and Tracking Technologies
We use cookies to:
-
Enable website functionality
-
Analyze traffic and improve performance
-
Personalize user experience
-
Support marketing activities (only with consent)
You can manage cookie settings in your browser.
6. Data Retention
We retain personal data only as long as necessary:
-
Order and accounting data: 10 years (as required by Latvian law)
-
Marketing data: until you withdraw consent
-
Website analytics data: according to provider policies
-
Customer service correspondence: up to 2 years
7. Data Security
We implement appropriate technical and organizational security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.
8. International Data Transfers
Some service providers may process data outside the EU/EEA. In such cases, we ensure proper safeguards such as:
-
EU Standard Contractual Clauses
-
Adequacy decisions
-
Other GDPR-compliant measures
9. Your Rights
Under GDPR, you have the following rights:
-
Right to access your personal data
-
Right to rectification of incorrect data
-
Right to erasure (“right to be forgotten”)
-
Right to restrict processing
-
Right to data portability
-
Right to object to processing
-
Right to withdraw consent at any time
-
Right to lodge a complaint with the Latvian Data State Inspectorate
To exercise your rights, contact us at the email provided below.
10. Third-Party Links
Our Website may link to external websites. We are not responsible for their privacy practices.
11. Changes to This Privacy Policy
We may update this Privacy Policy when necessary. Changes will be posted on this page with an updated effective date.
12. Contact Information
For privacy-related questions or requests, contact:
SIA Bumblie
Kalnciema iela 22-4
Rīga, LV-1083
Latvia
Email: support@bumblieshop.com
